Florence, AL  

256-500-7896 Contact Us
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About Us

In northern Alabama the Tennessee River flows the entire length of our home state from east to west. The river is our life. Our industries and businesses thrive here. When work is done and it’s time to relax we do that on the water.

All that explains why we are the Home of the Largest Boat Dealership in the Tennessee Valley.

Come visit us at 4120 Florence Blvd. We are located in Florence just west of Shoal Creek Bridge on U.S. Hwy 72. We are open Tuesday through Friday from 8 a.m.-5 p.m. and on Saturday until 1 p.m. Call us at (256) 757-5000.

In the Quad Cities Area you can enjoy these top tourist attractions. The Robert Trent Jones Golf Trail at The Shoals, with two courses and 36 holes. This beautiful location along the Tennessee River is just 10 minutes from our dealership.

About 15 minutes from our dealership is the Alabama Music Hall of Fame, which pays tribute to our signature Muscle Shoals Sound. Music, like the river, is woven into our lives. The museum’s interactive tours honor Elvis, the Temptations, Hank Williams and other iconic musicians with ties here.

Also nearby is the Helen Keller Birthplace and the W.C. Handy Birthplace, Museum & Library .

Joe Wheeler State Park is the gateway to our great fishing and boating. With 2,550 acres you can stay at the waterfront lodge and enjoy fine dining. At the park you can enjoy a championship 18-hole golf course, full service marina with overnight docking, modern and primitive camping and lakeside cottages.

We are just 1 mile east of Wilson Lake and Pickwick Lake is 8 miles to our west. Also to our east is Wheeler Lake, about 17 miles away.

Smallmouth bass are by far our top prize for anglers. The largemouth bass fishing is outstanding and a reason why national and regional tournament organizations routinely hold events on our lakes. Those also support great populations of crappie, striped bass, catfish and bluegill.

So popular are tournaments here that you can choose the format and size of event that suits your style and skills. Our variety of available species offers the chance to try other forms of angling. Troll for crappie, set jug lines for catfish or drift below the dams in search of trophy bass.

We also enjoy watersports and cruising on the river. The lock system allows you to travel through various lakes and enjoy a cruise while skiing, tubing wakeboarding and much more.

We have been in the business for a long time. Our friendly, experienced and knowledgeable staff are boaters and anglers. That means we enjoy doing what we sell and service.

Our large boat inventory allows us to provide our customers the ability to select the right boat for their needs. Our No Haggle No Hassle way of selling takes the pressure off you so we can become friends and find the right fit for your needs.

Service after the Sale is the motto of our 5-Star Dealership Certification Rating. Come in and see the difference!

Our services:

Urgent Care Repair
Certified Mercury Repair
Routine Maintenance with Every Service
Free 34-Point Inspection with Every Service
Professional Accessory Installation
Winterization Service for All Brands
Trailer Service
General Boat Service and Repair
Boating Accessories
Used Boats/Pre-Owned Boats
We Take Trades

Our brands:

Sun Tracker
Mako Inshore Boats
Arctic Cat
Minn Kota
TrailStar Trailers


Home of America’s Favorite Boats
Brands from the #1 Boat Builder in the World
#1 Mercury Outboard Dealer in the World
More than 90 locations coast-to-coast

Proven Quality Backed by a Leader
Quality construction backed by some of the best factory warranties in the industry
12 NMMA CSI awards for Excellence in Customer Satisfaction in the last 3 years
40-year heritage, introduced the first ready-to-fish boat, motor, trailer package in 1978

Fair Pricing & Good Deals for Everyone
Nationally Advertised NO HAGGLE NO HASSLE pricing
No commission sales staff for no-pressure shopping
VIP discounts on Bass Pro merchandise for up to 2 years FREE with every boat purchase

In-House Financing
We offer specialized financial services for boats and other outdoor products

Convenient Quality Service
Factory-authorized service at hundreds of dealerships nationwide
Mercury-certified engine service at more than 4,000 locations

Award-Winning Customer Service
Every location is a 5-Star Marine Certified Dealer
Award-winning customer service culture



5-Star Certified Boat Marine Dealership

4120 Florence Blvd
Florence, AL 35634
Mon - Fri
8:00 AM
5:00 PM
8:00 AM
1:00 PM
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